"Bea's copy is 'poetry with a purpose.' It works. It's never boring or pro forma. As the on-demand copy chief for our agency, she is nimble, creative, buttoned-up and our clients love her work. It doesn't get much better than that." —Andrea Graham, Owner, GSSLA
"We have relied on Bea as a backbone of support for our creative teams for many, many years. She brings thoughtful creative on target, on time and on budget. With her creative talent and integrity she has become a valuable asset to our business." —Jerry Wessels, CEO, Wessels & Associates
"I am proud to say as an art director that I’ve worked with Beatrice Shapiro for over 20 years and she has shown herself to be an exceptionally creative, thorough and dedicated creative director and writer. You won’t find a more accomplished senior creative around." —Marc Shur, Art Director (and my frequent creative partner)
"WOW!!!!! These look and read brilliant! I'm am so pleased with your concepts. I'm not used to this caliber of marketing. Thanks again for your genius!" —Steve Hall, Owner, Future Disc
"I always said that a good manager hires people smarter than they are. When I found Bea, I proved myself right.
Her copy is smarter, brighter, funnier and more effective than mine. I’m thrilled every time she works on a client project for us." —Gay Silberg, Creative Director, GSS Communiqations, Inc.
Developed a print campaign for Youbet.com which “shattered records for Kentucky Derby wagering volume,” according to the company's press release. Launched just before the Kentucky Derby, race day wagers increased by a staggering 280%, beating out all previous betting volume for any wagering outlet, anywhere. Then CEO Chuck Champion said, “Our online product attracted thousands of new customers and millions of additional handle. Our marketing initiatives delivered exceptionally strong results.”
Created "PC Modem & Bob" for CompUSA, the second-longest-running radio campaign in history (damn you, Tom Bodett!). PC and Bob helped take CompUSA from a three-store chain in Dallas to a national chain with more than 200 locations.
Awards: Beldings, Tellys, RACs (Retail Advertising Conference), New York Festivals, Lulus, Sunnys, The Communicator, Northern California Broadcasters Association , EATs and EARs, Silver Microphone, Oink Radio, The Icon Awards
